Inspired by the unique and exciting challenges our customers bring us, we solve problems by going beyond what’s expected. At TRICOR Insurance, leadership comes from every single employee—it’s a relentless pursuit of excellence. Our values are rooted in taking personal responsibility to help our communities thrive. We work hard, we have fun and we stay humble.



Our employees have a vested interest in the health of their local community. They’re passionate about donating their time and talents as coaches, volunteers and board or committee members, just to name a few. They understand a strong community support system is built by contributing to the common good.


TRICOR employees wearing a variety of hockey jerseys at the Grapes & Hops fundraiser for KANDU Industries

Grapes & Hops fundraiser for KANDU Industries Inc.


RUSH Wisconsin West Soccer Club

Supporting RUSH Wisconsin West Soccer Club


TRICOR employee with pie on her face and shirt as part of

"Pie in the Face" fundraiser for Tomah Area Memorial Hospital


TRICOR employees surround donation to SWEPS of Wisconsin Rapids Food Pantry

SWEPS of Wisconsin Rapids Food Pantry Donation

Andy North and Friends, benefiting the UW Carbone Cancer Center

Cancer has affected our clients, employees, neighbors, friends and family. That's why we're committed to helping provide support to improve the quality and effectiveness of care.


Wisconsin Basketball Coaches Association

Local sports connect our communities by building a sense of togetherness and camaraderie. We’re honored to support our local coaches, their teams and our communities.


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