TRICOR History | TRICOR Insurance

FROM HUMBLE BEGINNINGS, A STRONG, GROWING FORCE

In 1945, Virgil Fritz made his first life insurance sale operating under Fritz Insurance Agency in downtown Potosi, Wisconsin. In 1962, Virgil’s son Delbert and his wife Elaine Fritz took over the family business. They successfully ran Fritz Insurance Agency until retiring in 1982 when their sons David and Bruce Fritz took ownership. Under the leadership of Chief Executive Officer, David Fritz, TRICOR Insurance now serves its clients across 29 office locations.

TRICOR Insurance is a leading independent insurance agency, ranked among the top 100 independent agencies in the United States. With more than 245 employees and growing, we’ve earned the trust of over 50,000 clients across Wisconsin, Iowa, and beyond. As a locally controlled and operated business since 1945, our humble roots are the foundation of our strength. Today, even as we grow, our customers are still our friends and neighbors. We remain guided by our deep commitment to the people we serve and the communities we live in.

GROWING TOWARD THE FUTURE

In our changing industry, knowledge is power and the more expertise we can provide to our clients, paired with superior service, the more successful we’ll all be. We innovate through the use of technology, data analytics and creativity. It’s an important factor in the success and competitive advantage of TRICOR Insurance. You can expect your experience with TRICOR Insurance to be truly personalized to you, your family and your business.

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LIVING OUR HERITAGE

Our humble beginnings continue to help us deliver the kind of value our clients deserve. As local residents, our insurance agents have an in-depth understanding of the local area and community, and they use that knowledge to help better serve our clients by reducing their exposure to risk and protecting their hard-earned assets. We work to develop lasting client relationships, and as a locally-owned business, our agents have the flexibility to make long-term decisions for you and your business.

A Personalized Insurance Experience

David and Bruce Fritz